Not only does Email Marketing help businesses keep in touch with those that want to hear from them, but it also allows a business to educate readers, drive traffic, conduct surveys, share updates, make announcements, etc.
Why is Email Marketing important to Small Businesses?
Businesses should be communicating with their customers and prospects on a consistent basis. That is just what is expected of businesses in today’s world. With email marketing, a business can meet those expectations and more by creating a mutually beneficial relationship between the business and the email subscribers.